Fifth Group Restaurants | Creative Audits

Fifth Group Restaurants have 10+ high-end restaurant properties across Atlanta, GA, ranging from Italian to Southern to Mediterranean cuisines. They all offer a luxury experience and price point. We were called upon to establish creative assets to justify and surpass diners’ expectations.

Within our team, I was responsible for developing the brand voice, areas to own, areas to avoid, experiential, and partnerships.

The goal: To identify where these brands are and direct them where they need to be across their dining experience, social channels, website, menus, and other materials.