Cat® Customer Stories | Meek’s Grading
From initial research on Meek’s Grading to taking their family to dinner to the official interview to cutting an hour and a half of content down to one, all-encompassing video — this project, or should I say the Meek’s, has my heart and soul.
The goal: Cat® Customer Stories capture customers’ experiences with the brand in their most genuine form. These stories are then provided to Cat dealers to share with their current and potential customers, used on social channels, and hosted on Cat.com.
Social Promo Shorts
Focusing on machine benefits, the Meek’s story, and simple fun outtakes from the shoot, these snapshots were used on social channels to promote the long-form video above.